Nintendo Actually Plans to Market Mario Kart 8 in UK!
Which despite the the post’s title, is something that’s actually sort of surprising for Nintendo UK, a Nintendo subdivision who for the most part tend to leave most of their advertising on the social media accounts and hope by magic that ordinary people will somehow stumble across it.
Fortunately though, Mario Kart 8 will not be left in this awkward situation. Instead, it turns out Nintendo of Europe actually has a full blown marketing plan for the title that’ll last all the way through the year and result in numerous types of actually noticeable advertisement, including TV commercials on what will hopefully be mainstream TV channels.
Read on to find on what it includes…
Donkey Kong Country Tropical Freeze Does Decent in UK
Yes really. I can’t believe it either. The game actually managed to enter the all formats chart at number 4, which is surprisingly good for a Wii U game.
How good? Well, the Wii U has generally bombed miserably over here. To the point some weeks/months, not one game for the system was in the top FORTY bestsellers. So to see Tropical Freeze doing okay is good news at last.
So What Will It Take for Nintendo to Sell in the UK?
Over the years, Nintendo has managed to succeed in most gaming markets worldwide, with their most recent systems like the DS, Wii and 3DS being successful in places as different as Japan, the USA and many parts of mainland Europe.
But there’s always been one country in which Nintendo has never succeeded. That, is the UK. The place where Rare was based, where the author of this very article comes from and where the
Top 15 UK 3DS Games were All By Nintendo
Not that this should surprise absolutely anyone in the slightest, but apparently all top 15 of 2013′s 3DS titles were made by Nintendo, even in such a region as the UK.
Which shouldn’t surprise anyone (given how almost every great 3DS game in the last year was published by Nintendo), but read on to find out more regardless…
Oh Wow, the UK Really Doesn’t Like Nintendo…
In the New Year sales charts, guess how many Nintendo games are listed?
Two. Two in the top FORTY games. And out of those games, not one of them is a Wii U title. Read on to see the chart and find out what games made the cut here!
UK Deal; Buy a 3DS XL, Get Super Mario 3D Land Free!
No, that title isn’t a joke or incorrect. Nintendo UK really is doing some deal with Amazon where you can buy a 3DS XL and get a completely free digital copy of Super Mario 3D Land immediately afterwards. Want to know how this thing works? Well, keep reading and you’ll find out!
PS4 AND Xbox One Outsell Wii U in Lifetime Sales!
Remember a few weeks ago when we said that the Xbox One was already about to outsell the Wii U in total sales to date in the UK?
Well unfortunately for Nintendo (and especially their UK marketing tea), it’s now confirmed that within just a few weeks of launches of the Xbox One and PS4, both systems have handily outdone the Wii U in total sales. Or in other words, they’ve each sold more systems in the last few weeks than the Wii U has in this country in about a year or do.
Average UK Gamer is Married, 25 Years of Age and makes 20K a year?
Well, that’s according to a survey by gaming ‘social network’ Pixwoo anyway. They said they surveyed 2000 British gamers (or at least, people who identified as gamers), and that these gamers supposedly spent about 2 hours a day playing games and take a month to beat each other.
But while the results are interesting, I’m highly skeptical of the whole affair.
For one thing, I’ve never even heard of their social networking website. Indeed, from what I can see online, it’s neither particularly well-known (having no Wikipedia page and being ranked over 5 and a half million on Alexa), nor that old a service (it was supposedly set up sometime late 2012). So it makes me wonder how credible their qualifications are doing this sort of survey, especially when their very own website is apparently less well-known (and according to even Alexa, less popular) than even the likes of our own one…
Additionally, they also leave open the question of how exactly they got these survey results. Did they use their own website members as their source? Because that itself would lead to some very, very skewed results due to how obscure their site is and how the site topic lends itself to a certain demographic (any site aimed purely at gamers will draw in the more… ‘obsessive’ ones). This would go well with the ‘statistic’ that about half of those people have supposedly argued with their partner over gaming.
But even if they didn’t use their site as the ‘data source’, I still have to wonder how they got the stats in question. After all, everything from the town/geographic location the data is taken from to the way it’s collected has a big result on what the end result of the survey turns out to be. Not to forget that they only mention how these people ‘identified themselves as gamers’, which is hardly an objective measure by any means of the term.
So while it’s an interesting set of results, I’m highly skeptical about how accurate it is. What do you think about these UK gamer ‘stats’?
Luigi’s Mansion 2 Does well in UK Sales Charts (again!)
In fact, the game has apparently been selling so well over here recently that it’s gone back UP the charts to third place. That’s pretty impressive for a game that’s been on the market for about 3 months already, especially one with as ‘non mainstream’ an appeal as Luigi’s Mansion 2. Here’s the top ten best-selling games in the UK:
[table id=23 /]
As you can see, Luigi’s Mansion 2 and Far Cry 3 have done a bit better this week. Lego City Undercover? Not so much.
Above: Luigi’s Mansion 2 is still selling.
And as for Wii U games… yeah, they’re still not charting over here at all. Seriously, even in the full ‘top 40′ games chart, not one Wii U game shows up in the UK. Nintendo’s gonna need to do some more Wii U marketing some time soon, only their 3DS games are selling.
Donkey Kong Country Returns 3D Enters UK Sales Charts at Number 5
Seems like all that advertising work is paying off for Nintendo, since Donkey Kong Country Returns 3D has reached the fifth spot on the top ten game sales chart in the UK. Here’s the full list across all platforms:
- RESIDENT EVIL: REVELATIONS – CAPCOM
- FIFA 13 – ELECTRONIC ARTS
- METRO LAST LIGHT – KOCH MEDIA
- DEAD ISLAND: RIPTIDE – KOCH MEDIA
- DONKEY KONG COUNTRY RETURNS – NINTENDO
- ASSASSIN’S CREED III – UBISOFT
- TOMB RAIDER – SQUARE ENIX EUROPE
- FAR CRY 3 – UBISOFT
- LUIGI’S MANSION 2 – NINTENDO
- LEGO CITY UNDERCOVER: THE CHASE BEGINS – NINTENDO
As you can see, the top spot has gone to the Resident Evil Revelations remake, with the standard FIFA game holding steady at number 2. And as far as other Nintendo games go, Luigi’s Mansion 2 and Lego City Undercover the Chase Begins are holding steady near the end of the top ten, selling for yet another week in a row.
So it’s all good news for Donkey Kong Country Returns 3D. Heck, it’s an even better start than it had on the Wii (where it started out at number 13 on the charts and only reached number 7 instead), so it definitely seems like UK Nintendo fans are keen to buy this remake.