As just about every Nintendo fan knows by this point, the company is going through some difficult times. The Wii U’s failing, with sales lagging far behind the competition. The 3DS is doing okay, but isn’t really hitting the same heights as the DS or Game Boy before it. And with each big Nintendo game of the last generation not selling as well as its predecessors, it’s become very clear that Nintendo needs a new strategy fast.
So that’s where the NX comes in. Put simply, this is Nintendo’s chance to get right back in the hardware game. And how can they do so? By following the strategy I’m outlining below.
This is what it will take for Nintendo to come out on top with their next system.
1. No Gaps Between Major Game Releases
Seriously. You know how the Wii U seems to have about one game every few months?
Well, if you want the NX to succeed, you’ll have to buck that trend significantly. So instead of say, releasing Mario 3D World at Christmas, Donkey Kong Tropical Freeze in February, Mario Kart in May and Smash Bros in later summer, release all four within about two months. Make it so when consumers go into the shops before Christmas, they are spoilt for choice. Make it so all the kids and parents and whoever else weigh up the options and see Nintendo’s system as having the biggest, best, most interesting games library.
And if you can’t make the games this quickly? Well, announce the NX for a release in about three years time. That should give you plenty of time to get out a new Mario or Zelda game (if you’ve been working on them for a few years already). Just make sure the system’s launch is a massive flood of great games and the yearly calendar doesn’t go more than two weeks without a new blockbuster game.
2. A Multi Million Dollar Marketing Campaign
Yes, the kind of thing Nintendo seems to hate doing at the moment. Basically, take as much money as possible (maybe half of Nintendo’s reserves for the next decade) and blow the entire lot on advertising the hell out of the system via every form of media known to man.
Buy internet ads on big websites, like Youtube, Facebook, Reddit, etc. Buy TV ads in all the major TV shows (maybe right in the middle of Game of Thrones?). Buy ads in sporting events like the Superbowl and World Cup. Have half of every newspaper in the UK and US devoted to saying how great the Nintendo NX looks and how fantastic Super Smash Bros 5 will inevitably be.
Oh, and even some real life promotions while you’re at it. A few ads in places like Times Square. Bilboards lining the streets with scenes from the upcoming Mario and Zelda titles. Events and parties at all the big video game stores and chains. Basically, go as big as possible and make it so no one can go five minutes without hearing how great Nintendo is. You need marketing to make a console successful, and that means spending money on it.
3. The Biggest, Best, Most Crowdpleasing Nintendo Titles
In other words, we need a new Mario game, a new Legend of Zelda game, a new Smash Bros game and a new Wii Sports style phenomenon.
But they can’t just be any new game in the above series.
Oh no, for the NX to do well, they have to be epic. They have to be the kind of game with hundreds of hours of content, top of the line HD graphics and the best orchestrated music that money can buy.
And they need to be deliberately designed to please the crowds.
So for the Zelda game? Make it as realistic as possible with a Lord of the Rings quality feel to it. Make it something like the Twilight Princess trailer, except up to 2016’s standards:
For Mario on the other hand, Nintendo arguably needs to just accept that 2D Mario and 3D Mario are different, and split the franchise accordingly. For the 3D side, go all out with a Mario Galaxy style epic experience:
And for 2D Mario? Scrap the New Super Mario Bros brand altogether and go all out with a Super Mario Bros 3 style classic. New world/level ideas, new power ups, top of the line graphics and music, new characters and bosses… basically, the kind of thing Nintendo fans have wanted for the last decade or so.
Finally, Smash Bros is an easy one. Just make sure its first trailers give a good impression, and don’t skimp on the story mode this time around.
4. Solid Third Party Support
Yes, Nintendo needs third party support. Because while their games are really good, they’re not the only ones that games aren’t going to want to play on a system. Which means they need to get all the well known third party games on their systems.
And do you know what?
That’s going to mean having to pay a huge amount of money for exclusives.
They need to do that.
Pay off Activision to make the next Call of Duty a Nintendo NX exclusive. Pay off EA to make all their sports games NX exclusive. Pay off everyone else so all the new games by Rockstar, Capcom, Konami and Square Enix end up exclusively on Nintendo’s platform.
And then sit back and watch Microsoft and Sony end up in Nintendo’s situation. You know, where a big game comes every six months if you’re lucky and buyers end up with nothing worth spending money on. You’ll soon see the hardcore gamers jump ship to Nintendo’s system. Well, all except the most deluded of them anyway.
5. A Great Online Infrastructure
It’s been mentioned a lot already, we know. But either way, it’s as important now as it ever was.
So get rid of the limited communication in games (and implement some sort of real chat system), add online leaderboards and rankings for more games, make the Virtual Console actually get new games more than once in a blue moon…
And more importantly, fix the damn servers already. The amount of times I played 3DS games and found myself being booted out or having other people get disconnected was beyond ridiculous, especially when it came to the ScareScraper in Luigi’s Mansion Dark Moon. Invest in decent servers (your new partners DeNA might be able to help you with that), work on making the network structure sound (see the last point) and add the types of online features people actually want in their games.
6. Invest in Indie Games
Notice how all the big break out hits of recent years have been indie titles?
Like Minecraft a couple of years ago, or the Five Nights at Freddy’s series this last year?
Well, take note of this Nintendo. Go out, find upcoming indie talent and offer them a huge pay cheque in order to get them releasing their work exclusively on Nintendo platforms.
Otherwise, you’ll end up in the same situation you were in with Minecraft. Ignoring it for a bunch of tiny Japan only games no one gives a toss about and watching a now huge franchise get snapped up by Microsoft for their Xbox systems.
Above: Nintendo’s biggest missed opportunity of the past decade.
And that’s it. Those are our thoughts on how Nintendo could definitely ‘win’ the next generation with the NX system. Yes it’d cost a lot of money to do this, and yes, it’d be risky as hell.
But do you know what? Risks often pay off, and the biggest companies out there at the moment only did well because they saw an opportunity and immediately jumped on it. So if Nintendo did what we suggest here, they would do well.
You know how a while back a fan made trailer was shown for a potential HD version of Majora’s Mask?
Aka this video below?
Well Pablo Belmonte and Paco Martínez Odewill (makers of that video and many other fantastic looking Nintendo game trailer mockups) have announced a new project they’re working on. It’s called the Iconic Worlds Project and lets players explore the worlds of their past works, like the above mentioned Majora’s Mask remake and their fan ‘sequel’ to The Matrix. Here’s a video showing the idea and how it could work:
Well, it’s been a while since I posted on this place frequently, so I thought I’d tell everyone what’s been going on with the site and what not.
Put simply, Nintendo 3DS Daily is unlikely to remain as a pure Nintendo site. Why? Well, there are three main reasons to be honest:
For one thing, we’re not really as sure of Nintendo’s future as we used to be. Okay, we don’t think they’re doomed or going bankrupt any time soon, but we do worry that their present business decisions are ones we cannot continue to support. Like say, their obsession with trying to get the ad money from Youtube videos about their games, or their move in mobile apps, or their recent Japanese decision to remove TAS and ROM hack videos from Niconico. Or for that matter, their design decisions when it comes to recent Mario games.
Above: Some of the reasons we can’t support modern Nintendo as much any more
So yeah, instead of getting more and more bitter towards a company that seems to be making a lot of bad decisions in recent years, we thought it better to expand our topic and hope that at least a few companies in the market are gonna do things right for the foreseeable future.
Another reason, is branding. Put simply, Nintendo 3DS Daily is too limiting. It implies a certain amount of news or content per day (a bad idea for a site run by unpaid volunteers), and what’s more, it limits the size this site can grow to. A Nintendo only site (just like a Sony or Microsoft exclusive one) limits you to being only moderately popular rather than heights of the bigger news and information sites in the subject area. To hundreds or thousands of visits instead of potentially many times that. It limits your content to only stuff that directly relates to a certain company rather than any other part of the industry you might be interested in.
Above: We didn’t get to talk about the problems with the original Xbox One concept because of the topic, which was perhaps a tad disappointing.
And finally, with Nintendo 3DS Community/Talk Nintendo soon being a thing of the past (the site’s being sold off within the week or so), a new name and focus means we can finally have an integrated website and forum rather than two disparate pages seperated by links and different designs.
Either way, Nintendo 3DS Daily will soon be no more. It’ll be redone as a more general gaming site (albeit still with somewhat of a Nintendo focus) and will have its own forum and other features instead of relying on Talk Nintendo. There will always be a more gamer friendly, content neutral stance, to act as a refreshing counterpoint to an industry that seems to have turned against its own consumers.
Many people have discussed the idea of a Nintendo phone. After all, Nintendo are making apps now, right? So why not make special hardware to go with it? Wouldn’t people want to buy a phone with Nintendo’s games and branding?
To be honest no. Nintendo should not make a smartphone. Not now, and not ever. Why is this? Well, lets have a look shall we?
1. The Market is Too Crowded
Do you know how many Smartphone manufacturers there are?
Apple, Samsung, Google, Microsoft and RIM?
Nope. Hundreds. In fact, Wikipedia lists at least TEN mobile phone makers in Japan alone:
Basically speaking, the smartphone market is about as much of a red ocean as you can possibly get. Pretty much every major company on the planet seems to have a stake in this fight, and about half of them are spending billions in an attempt to compete in the market via flashier and flashier technology and more and more partnerships.
Contrast this to the console wars (where at most, about four or five companies tend to compete at a time), and Nintendo would be seriously outgunned and outnumbered if they tried to win in this arena.
What’s worse, the competition is so fierce that most of Nintendo’s gaming rivals have actually run into difficulty in the market. Microsoft? They actually bought out Nokia in an attempt to compete in the world of mobile phones, yet they still do a distant third or so behind iOS and Android for operating systems and behind many others for actual phone models. Their market share? 2.5%.
Oh, and some of the companies here have money on a level Nintendo could only ever dream of. Apple made about 182 billion dollars in 2014. Google about 70 billion. Nintendo? From what I can calculate based on their profit in yen, closer to half a billion. Financially, they would be massively, massively outgunned by the major companies in the industries.
2. They’d Be Irrelevant with a New Operating System
Secondly, iOS and Android dominate about 90% of smartphones in existance about now. No wait, I was wrong. Apparently it’s even worse.
They account for the operating systems on 97% of phones on the planet.
So if Nintendo were to make a phone with a new operating system? Well, no one would bother supporting it. So the situation would be exactly like that with the Wii U, where third party app support is low on the ground and Nintendo is desperately trying to release another things to keep people buying their system.
And this would be another peril for them. Would they want to go and make their OS with the assumption that no one would bother supporting them for years? Would they want to be the next Windows Phone or Blackberry?
Which would leave them with the alternative; use Android and add a few custom features in. The issue?
Everyone else is also using Android. You’d literally have Google, Samsung, Sony and Nintendo using the same operating system.
And Nintendo wouldn’t control it either. It’s under a specific license (the Apache license, with code based on Linux), major development is done by Google and the Open Handset Alliance (with further proprietary tweaks by companies and groups using it) and most app sales are done through the Play Store (controlled by Google).
That might make Nintendo a bit uncomfortable. They’d have limited control over patches and updates (at least if they want any compatibility with official releases), the app store would pretty much be given over to Google on a platter and many of the features would be the standard ones on any other phone, not Nintendo exclusive replacements. We might see the end of the crappy webfront browser though..
Above: Not what Nintendo would want on an app store…
So yeah, another issue for a Nintendo phone. They’d either have to try and make something new and fight for a completely irrelevant percentage of the market or license some system like Android like everyone else. Or maybe they’d like to work with Microsoft instead?
3. Feature Demands for Phones are Alien to Nintendo
Just minutes after their controversial partnership with DeNA was announced, Nintendo again courted controversy with talk of a new system codenamed the Nintendo NX. But with nothing else known and the console not due to be revealed until 2016… what is it? What is Nintendo actually working on?
Well, we’ve got some ideas. So here they are, our personal guesses to what the Nintendo NX might actually be (based on real evidence):
A Nintendo 3DS Successor
Yes, we know. The Wii U isn’t doing too well, and half the internet seems to think it’s on the way out. But while many seem to think the Wii U is being taken behind the proverbial barn, we personally believe its the 3DS that’s being replaced.
Think about it. It’s been announced in 2010, so that’s been five years since the thing was first announced. That’s definitely been long enough, right? I mean, the Game Boy Advance lasted just three before a successor.
And that New Nintendo 3DS? A nice concept, but let’s face it; it’s not the next big thing. At best, it’s a Game Boy Color or DSi, a system designed to tide over existing fans until something more interesting is released. At worst? A tech concept Nintendo will never make much of a deal about.
Above: This thing will not last more than a year or two. Fact.
So that’s our first theory. That the Nintendo NX is actually a Nintendo 3DS successor, of some kind.
A Combined Home Console and Handheld System
But there’s another interesting possibility as well. Namely, a combined handheld and portable system, like has been theorised about for years now.
And such a concept does have its advantages. For one thing, it means Nintendo gets more games out for a single system that they’d ever have been able to do in the past, since they don’t have to split their time between supporting a handheld and supporting a home system. Which is pretty nice in a world where third parties seem to hate their guts.
Other reasons for such a system include advertising (something which becomes much cheaper with a single system to promote) and the removal of the TV altogether.
Perhaps it’s now the time that a combined Nintendo system might really be on the cards?
A Nintendo Smartphone
Yes, it’s a terrible idea (more in that in a later article). But given the news that Nintendo’s moving into the world of smartphone games, could a new phone be a possibility for them?
I think it could. After all, Nintendo likes making their own hardware as a way to run games not possible anywhere else. And while trying to put Mario or Zelda on the app store could be a definite money spinner, it wouldn’t half compare to what could be made with a Nintendo branded smartphone with its own unique ideas.
That said, it’s not a good idea. But it could be one that Nintendo is considering, however foolhardy the concept.
The Wii U’s Successor
Finally, the idea we very much don’t think we’ll happen. The Nintendo NX as a successor to the Wii U. But hey, I guess in some alternate universe Nintendo will give up on a system in record time, right?
Above: Nintendo aren’t giving up on this thing just yet. It’s floundering, but it’s not dead.
So those are the possibilities for the Nintendo NX? Which one will it be? Is it a handheld, home console or combination of two? Post your thoughts and more in the comments below today!
They’re working with DeNA, a Japanese smartphone app developer known for free to play titles, and are planning to announce their first mobile game by the end of the year.
What do we think?
Well to be honest, we’re not too sure at this point. On the one hand, I guess the market is there, and the talk of their smartphone apps being mere companions to the more full featured ones on their actual systems is nice to hear.
On the other? Well, we’ve already seen free to play shenanigans potentially ruin Pokemon Shuffle, and there’s a definite worry that the 3DS might be poorly affected if Nintendo puts any major titles on the app store. I mean, imagine the damage that could be done if Pokemon games (as in, full installments/generations) were available without having to buy a Nintendo system. Not good.
And given DeNA’s history of free to play titles and manipulative in app purchases, there’s definite skepticism about whether their questionable business practices might start influencing Nintendo.
But yeah, what do you think? It’s happening, and it could be either the best or worst thing to ever happen to the company…
As you probably now know, Nintendo have set up a partner program for people making videos of their games on Youtube. You sign up to their service, agree some revenue split or another, and content ID won’t strike down your ad revenue on Google’s service.
It’s a flawed system, to put it nicely. The list of games is mediocre, leaving out many classics that Nintendo had released over the years (for example, not one Donkey Kong Country game before Returns is on the list). The revenue split is questionable, given how it’s giving Nintendo a ‘share’ for something that just about everyone would agree isn’t actually theirs to take money off of. And it’s only available in certain regions.
So the system kind of sucks. What’s our advice to get round it?
Stop using Youtube.
Okay, that might be a bit difficult. We’ll rephrase that:
But with that said… we have some suggestions for Nintendo and Netflix for when they produce this series. Because as fans of the Zelda series ourselves, we really don’t want to see one of our beloved franchises get ruined by a shoddy adaptation. Hence here are our suggestions for the the new Zelda TV series, as well as how they should handle such tricky things as special effect budgets…
1. The Series should be an Alternate Universe to the main series
It’s pretty self explanatory, but there are two reasons why this is important. Namely, so the series doesn’t interfere with the actual games and prevent things from happening in later installments (like say, killing off some major NPC or villain so a new Nintendo made title can’t use them in an interesting way), and so elements from more games can be integrated.
So what do I mean for the latter? Well, have you ever played Hyrule Warriors? Or the fan made Zelda mod ‘Hyrule Total War’?
Because if you have, you’ll realise that their alternate timeline settings let them do all kinds of fan pleasing, interesting things with the characters and scenario. Put simply, they make it so the cast of Ocarina of Time, Twilight Princess, Majora’s Mask and Skyward Sword can interact in one setting.
Or in the case of Hyrule Total War, so everyone can interact. You could theoretically have the cast of Ocarina of Time fighting the combined forces of Deathl, Malladus, Majora, Bellum and Ganondorf at the same time in that thing.
A TV series should do likewise. This way, they would:
A: Be able to include fan pleasing characters and moments, timeline be damned (like say, have Ghirahim or Skull Kid/Majora’s Mask show up in an Ocarina of Time style Hyrule setting)
B: Not be limited in terms of what interesting plots they could set up with some of the lesser known characters.
So yeah, my first suggestion here is that the new TV series should be set in an alternate universe, where it can avoid canon/timelime issues and bring in fan loved characters and ideas wherever necessary.
2. There should be a good mix of story styles/genres
In other words, the series shouldn’t be made to be too heavily based on the gameplay of the core series (aka near endless dungeon crawling), nor should it be in name only like the old cartoon series (where for the most part, Link and Zelda could have almost been any old action series duo).
Instead, they should mix ideas wherever appropriate. Have a few episodes based on dungeon exploring or adventuring, a few based on personal relationships and characterisation, a few overly dramatic finale episodes where a bunch of characters die horribly… Basically, be a good, varied TV series that doesn’t get too repetitive in the long run.
So, it’s January of a new year. Do you know what that means?
It means video game prediction time! So welcome to our 2015 gaming predictions, where we look into a (non existent) crystal ball and try and see what the future holds for Nintendo, gaming, and everything else related to the topic.
To make it a bit easier to read, I’ll seperate the post into two sections; Video Game Predictions (which refers to predictions about games and console hardware), and Video Game Culture Predictions (which refers to predictions about video game culture, fandom, fan works and the media). And hence with that all said, let’s begin the list!
Video Game Predictions
The Legend of Zelda for Wii U will not save the console
Yes, I said it. The Legend of Zelda Wii U will not be the killer app the Wii U needs to succeed.
Why? Because let’s face it. Up til now, Nintendo fans have kind of predicted that every game Nintendo was releasing was going to be ‘the one’ that turns the consoles fortunes around.
Super Mario 3D World…
Donkey Kong Country Tropical Freeze…
Mario Kart 8…
A little, but also really nope
Super Smash Bros for Wii U…
Eh not really.
Zelda won’t change this. Even the best games in the series sold about 7 million copies or so, and that was with the all time classic called The Legend of Zelda Ocarina of Time. The Wii U really needs a 20-30 million copy game, and unfortunately, Zelda isn’t it.
Metroid will get a revival
It’s been due one since Other M was released back in 2010 or so, and now with the Wii U needing more games, it seems like it’s time for Nintendo to revive Metroid again. Personally, I’m predicting a game by a new developer (aka not Retro Studios) and in a style we’ve never seen before.
Nintendo announces 3DS successor
Yes, the New Nintendo 3DS is being released. But do you know what else is seemingly getting closer?
A brand new handheld system for Nintendo, complete with whatever new hardware and gimmicks are included this time. I mean, we already know there’s a special hardware chip being made for a new gaming system due to be announced in the foreseeable future, and the 3DS is already seeing its basic models discontinued… so perhaps this all links together? Perhaps the big announcement is a Nintendo 4DS or whatever to be released in 2016, along with whatever new games Nintendo has in mind to go with it.
New Character DLC announced for Super Smash Bros 4
Sakurai may have said there were no plans beyond Mewtwo, but hey, no plans doesn’t exactly confirm that Nintendo’s never going to make something. It’s just something they say to cover themselves so that people don’t take their words out of context.
Above: Mewtwo, just the first in a long line up of Smash Bros DLC characters?
Practically speaking though, I think we’ll see some new characters announced as DLC in 2015. I mean, the evidence for a second character select screen is already in the game card/disc (see the icons on this post), and Mewtwo acts as a sort of precedent that it’s possible…
We’re sort of merging this site with the relaunched Talk Nintendo/Nintendo 3DS Community soon.
Because as far as activity, promotion, etc goes, running one site with both news, a forum and other features is just better than trying to split the stuff over two seperate websites that people have to keep flicking between. Add how the forums currently duplicate much of the news over there in the form of announcements, and to be honest, it wasn’t working out too well.
So yes, a quick heads up. More to the point, the following changes will be made to this site when that upgrade occurs:
The Nintendo 3DS Daily domain name will redirect to Talk Nintendo, since the sections won’t need a seperate domain any more. If you’ve bookmarked any of the links here though, you’ll be happy to know to know that this change won’t break them; it’ll merely redirect you to the equivalent page on the new domain (as it should do).
The site’s focus will move away from being 3DS specific. Yes, it’s already basically a general Nintendo site as it is, but it’ll become a bit more general when this change occurs.
Somehow, the affiliates on this site and Talk Nintendo will be merged. No idea how, maybe a short list of important ones (like Gamnesia, Zelda Informer, Zelda Dungeon, etc), a few additional major ones we’re affiliating with soon (Mario Fan Games Galaxy, SMW Central) and then the rest in a drop down menu or something that doesn’t use a ton of space.
The style will be made consistent over both sites. In other words, it’ll change to a hopefully more modern style for both the news/articles part and the forums.
Either way, we thank you for visiting Nintendo 3DS Daily, and we hope to see you on the redesigned Talk Nintendo site shortly. Hopefully the new site is a lot better and more usable than this one is today.